1. Planning & Coordination
I prioritized the research tasks together with the product owner balancing the customer expectations with the business needs. I reached to other teams and synced with other departments for coordinating our work in order to avoid double efforts.
2. User Research & Insights
I have organized user research sessions in various locations gathering user feedback both in person or remotely. I partnered together with other product owners and other UX and UI designers for executing the research rounds and I led synthesizing sessions.
3. Concept & Ideation
I created new concepts based on user input, both on my own and also in brainstorming sessions with my team. For better communicating the new ideas I created prototypes (cardboard to 3D renders to interactive).
4. Validation & Sharing
I validated the newly created concepts both internally with the team, and externally with the users. Shared the findings within the company by presenting to various internal stakeholders and documented the results.
Stage 0 – The kickoff
The Initial challenge
Manual beat-matching is essential for DJ-ing and sometimes a life-saver
Even beginner DJs
need to feel secure and respected that they can manually beat-match
because many of the tracks can have beat-grid issues and there is not enough time to prepare every track in advance.
Manual beatmatching needs a jogwheel and a pitch fader as a unit
Users that know how to manually beat-match
need to control both pitch bend (via jog) and track speed (via pitch fader) at the same time
because this is the most intuitive way to do a beat-match. For usability reasons these two controls need to be in close proximity.
Jog wheels are used for more functions than just beat-matching
DJs that use hardware controllers
need to perform more things like scratching or seeking
this has made the Jog Wheels so important over the years, creating an emotional link for many users. Jog Wheels are associated with the image of the DJ.
Touch-strips do not have proper tactile feedback and are INACCURATE
DJs that do manually beatmatch
need to receive direct precise tactile feedback through their fingers when they perform
so they feel secure that the action is performed even if the loud environment greatly affects other senses. Touch-strips have no moving parts and therefore you don’t have a proper feedback for your actions while being less accurate.