My Role
I was responsible of the design direction, implementation of the new website design and coordination of the content creation process.
The Challenge
The project required the development of the concept within in a short deadline and it had to support multiple pixel densities by using vectorial SVG imagery. Promoting and increasing the visibility was the biggest challenge as this was a completely new website.
My Contribution
- successfully coordinated the team that included both on-site and remote team members
- provided the interface graphic assets while covering a double role in the team
- designed and conducted co-creation sessions with the team members
- involved the development team members in user feedback sessions
- due to the variety of device resolutions I proposed the usage of vectorial graphic resources for the interface rather than plain jpg/png
- created a responsive interface capable of adapting to the variety of display sizes (Android as an ecosystem supports a wide range of devices, each of the with different resolutions and pixel densities)
Color Palette
Background #1
#925e66
Background #2
#e6d7cd
Call to action
#9cce58
Footer
#384247
